With the closure of Debenhams in 2021, the team at Jasper Conran were in a new and exciting position to sell directly to consumers, instead of relying on the Debenhams footfall. The internal team set about rebuilding its brand by creating new innovative collections for new audiences.
That plan required agency support and after a successful pitch process Ecrubox became its lead partner on delivering a digital journey for its customers.
Ecrubox took the reins of the digital strategy, creating a simple and eloquent website with a full 360 customer journey along with a combination of lead generation advertising tactics and guidance to its internal team on its social media.
Heather Horton, Ecrubox’s CEO says: “It has been an exciting time working with the internal team at Jasper Conran to help develop and launch the much-loved brand back into the marketplace. It’s been very much a joint team-effort, like with all of our clients, when they succeed, so do we. There's nothing better than seeing your client’s reach their goal and we’re thrilled to be celebrating this first year with such a milestone achievement. Bring on year two!”.
“We looked for an agency with ambition for our brand and boy did we find it. Ecrubox aren’t just an agency, they're an integrated part of our team and we are celebrating this success with them all. They are all true experts and are a joy to collaborate with”.
CEO & Founder
In the space of the first year the brand has grown exponentially, with rocketing website traffic and several different product offerings from accessories, homeware and bedding and bath products. The new approach to trading has seen its first year of trading hit over £1million revenue for the brand. Based on insights and strategies, presented by Ecrubox, the continued growth has also enabled the fashion house to develop multiple additional lines.
The initial plan required agency support and after a successful pitch process Ecrubox became the sole and lead partner on delivering a digital journey for its customers.