milliken

case study

the goal

comprehensive. long-lasting.

The Milliken group employs 8,000 staff globally, 900 of them in Europe. The business posted pre-tax profits of £8.5m for the year ended 28 November 2021, up from the £4.8m reported a year earlier. Turnover jumped to £117.9m compared to £99m in the prior period. Ecrubox was a natural fit for their design and performance focussed flooring product digital marketing.

When beginning our relationship with Milliken, we delivered a comprehensive digital consultative approach that encompassed an in-depth strategy to reclaim and acquire new traffic from search engines, organic social and SEO strategies to ensure visibility on highly relevant and valuable search queries. The relationship has continued for many years as Ecrubox continues to evolve with the client.

the method

ambitious. assertive. authentic.

We now work with Milliken Flooring on several services, including organic social consultation, paid advertising, SEO, analytics work and reporting, and strategic consultation.

methodology 1

Digital consulting review
SEO research and analysis
Organic social consultation
Paid advertising review
Stragetic overview

methodology 2

Chief level guidance
Intricate SEO deployment
Performance marketing management
Constant results review improvement
Regular international reporting

Our main challenge was to grow our digital business alongside our traditional marketing efforts, to reach a new generation of customers. Ecrubox Digital have been excellent, integrating SEO and PPC expertise to enable us to identify a new demographic, increase brand awareness, overachieve on our online sales target, and provide a fantastic long-term return on investment.

Allison Kitchingman

Director of Marketing and Design

the results

while they worked with us, the brand saw...

results set 1

Twenty percent increase in leads for this very significant flooring business. Generating 11 million impressions across the four client markets in Europe, Germany, France, and India. Not just a question of raising engagement but a goal of creating the right volume of traffic within a very specific B2C market within multiple buying cultures.

results set 2

More than 1000% increase in social following, 800% improvement on social engagement and 105% increase in attention (session duration) under the strategic direction of the Ecrubox team. A total solution including strategy, performance marketing, organic/social, search engine optimization, web development and insight delivery.