Ecrubox Digital is a finalist at the Global Content Awards!
The Global Content Awards celebrate excellence in content marketing and rewards agencies and in-house teams worldwide who create high quality, valuable content that attracts, informs, engages, and retains an audience to deliver traffic and profit ultimately. As an agency, we are incredibly proud of our Content Team who have been recognised by industry leaders their work on the 'Human Commerce Campaign"
We share the finalist stage with six other agencies who have created innovative, creative, and thoughtful campaigns in what can be described as one of the hardest years to cultivate content. No matter what, 2020 proved that a clearly defined strategy is at the heart of every successful content marketing campaign. Even in lockdown, the unimaginable is possible. And content is more important than ever when it comes to keeping people’s spirits alive, both professionally and personally.
In this category, judges were looking to recognise and reward an exemplar content strategy that included identifying the target audience, defining objectives, establishing appropriate creativity, implementation, distribution, selecting channels, effective delivery, and monitoring and evaluating results. As an agency, we had to supply impressive, evidence-based results achieved by implementing the strategy.
The ‘Human Commerce Campaign” helped lead the agency into the shortlist; a content strategy developed by our Head of Content and Communications, Lucy Norris, and produced by the content team within Ecrubox. The concept was created and designed to guide and support businesses as they undergo digital transformations during a time of economic uncertainty by highlighting the brands that put humans at the center of the digital buying experience. The campaign included a report, an original series, and a downloadable paper.
We wish the team the best of lucks in the finals on the 19th November.
https://www.youtube.com/watch?v=gwgnbARPCts&feature=youtu.be
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